New Logo and Identity for DreamHack by Superunion

Established in 1994, DreamHack organizes immersive, gaming lifestyle experiences and events primarily in Sweden but also in other parts of the world, from Spain to Romania and even the United States. What started as a small gathering of schoolmates and friends in the basement of an elementary school to play computer games together grew into one of the first major “LAN parties” in the world — where people bring their computers or gaming consoles and establish a Local Area Network to which all participants connect and can play in a closed environment — growing from that basement to the school’s cafeteria to an arena and, most recently, to a convention centre plus an ice hockey arena plus a racket sports centre. In its most recent iterations, Dreamhack brings together esports tournament