New Logo and Identity for Dreem by venturethree

Established in 2014 (and originally called Rythm), Dreem began as a neurotech start-up with the goal of developing a product capable of measuring brain activity in real time and deliver sound stimulations to improve the quality of deep sleep. After a couple of years of research, development, and testing, Dreem is now a consumer platform offering the Dreem Band, a lightweight headband — designed by fuseproject, who designed it to “feel like loungewear instead of tech” — that uses sensors to track your sleep and bone conduction to flow music, at a cost of half of an iPhone X, providing fresh analytics every morning. Aiming to become a consumer brand, Dreem introduced this month a new identity designed by London, UK-based venturethree. Built on the ambition to “w