New Logo and Identity for Drey by Intimation

The marketing team had already decided on the brand name, “Drey”, which is a squirrels nest. A place where a squirrel would store it’s food (acorns), for the future. We developed a bespoke logotype that included an abstract acorn graphic as the “D” character. An element that was then leveraged as a supporting mark, avatar and app icon.Intimation project page