New Logo and Identity for Dutch National Opera & Ballet by Lesley Moore

Built in 1986, the Amsterdam Music Theatre (Het Muziektheater Amsterdam) has been home to the Dutch National Opera (De Nederlandse Opera, est. 1946) and the Dutch National Ballet (Het National ballet, est. 1961), both of which, as their names imply, have been the main opera and ballet institutions in the Netherlands. Each of these three entities had been operating with their own names and identities but as of this February they will be sharing a common name — Dutch National Opera & Ballet — and identity system designed by Amsterdam-based Lesley Moore. The Dutch National Opera & Ballet also has ambitions to share more of what happens backstage with their audience. Traditionally the focus has been solemnly on the performances. What is shown on stage is world class, but to