New Logo and Identity for Dyper by Better

Founded in 2014, Dyper is a premium diaper company based in Scottsdale, Arizona. They promote their diapers as being much lower in plastic content than other brands with inner and outer surfaces made of bamboo for softness. The diapers are hypoallergenic and certified to be free of over 1,000 potentially harmful chemicals. Dyper sells their diapers and wipes directly to consumers via subscription and through major retailers like Target and Walmart. They are among the most expensive diapers on the market, costing around 52 cents each at the time of writing. (For comparison, Huggies cost around 30 cents each and Walmart’s own brand cost 11.) Subscribers in 20 cities can add diaper collection and composting to their subscription for an additional $49 per month. Dyper recently launched a