New Logo and Identity for Experticity by Attik

Established in 2005, Experticity, as its name sort of implies, is focused on the empowerment of experts who work in retail. The gist, as I understand it, is that Experticity works with consumer brands and retailers to better train, inform, and reward their people on the floor with the goal of turning them into brand experts and ambassadors with the acknowledgment that passionate salespeople have a higher percentage of sales and, when applicable, would make more on commissions. As a consumer it’s always rewarding when you leave a store with a purchase that you feel confident about because the person that helped you knew their stuff. Those memorable shopping experiences is what Experticity tries to increase for the retailers and brands — like Dillard’s, GoPro, REI, The Nort