New Logo and Identity for Finn by Gander

Established in 2020, Finn formulates premium pet supplements that combine research with modern wellness. Its initial product offering includes four supplements intended to help with common issues for dogs at all stages in life: a hip and joint supplement, a calming aid, a skin and coat supplement, and a multivitamin for everyday health. Ereated within Innovation Department, a start-up studio devoted to building start-up brands, Finn was founded by James Shalhoub, a former Wall Street dweller specializing in technology investment banking, who saw an opportunity in raising the standards of wellness and nutrition for dogs. Finn launched as a direct-to-consumer brand this past September with an identity and packaging designed by Brooklyn, NY-based Gander. The brand we created revolved around a