New Logo and Identity for Funfields by Self—titled

Funfields, a 39-acre water-based theme park located in Whittlesea, roughly 40 kilometers north of Melbourne, Australia, has partnered with Melbourne-based agency Self—titled to introduce a comprehensive rebrand aimed at better reflecting the scale and quality of its in-park experience. Originally opened in 1985 as Alpine Toboggan Park, the family-owned destination has grown into one of Victoria’s major theme parks, known for its mix of record-setting water slides and dry attractions. Despite continued investment in rides and infrastructure, its brand and marketing had not kept pace. Recently, the new identity has begun rolling out across digital channels and in-park touchpoints, anchored by a repositioning of Funfields as “The ultimate one-day holiday.” /** * Stop all iframes or HTML5 's f