New Logo and Identity for Sheffield Olympic Legacy Park by Loaf

Established in 2015, Sheffield Olympic Legacy Park is the UK’s only life sciences park dedicated to innovation in sport, health, and wellbeing. Located in the Lower Don Valley area of Sheffield, England, the hub is a combination of sports facilities and office space. The former includes a 100m track, run routes, cycle routes, a full-size 3G pitch, and cricket pitch, all configured for professionals but accessible for everyone in the community. The latter includes over a dozen organizations focused on health and wellbeing like the National Centre of Sport and Exercise Medicine, the National Centre of Excellence for Food Engineering, and the National Centre for Child Health Technology, among others. While Sheffield did not in fact host the Olympics, this park is a direct creation resulting f