New Logo and Identity for USOPM by Chermayeff & Geismar & Haviv

Set to open in the Fall of 2020, the U.S. Olympic & Paralympic Museum will document the history of the United States Olympic and Paralympic participation, and celebrate the achievements of Team USA’s competitors. Located in southwest downtown Colorado Springs, CO – known as Olympic City USA — construction on the project began in June of 2017 on a 1.7-acre site. The 60,000 square-foot building was designed by Diller Scofidio + Renfro, which is notable for the 10,000 diamond-shaped panels that will adorn its exterior as well as for the goal to be one of the most accessible buildings in the world. Announced yesterday, the identity for the museum has been designed by New York, NY-based Chermayeff & Geismar & Haviv. The visual identity for the new Museum takes its