New Logo and Identity for Globetouch by Bunch

Established in 2010, Globetouch offers access to a “cloud-based global ecosystem” for operators so that they can introduce mobile devices or Internet-of-things products that can plug and play anywhere in select markets around the world. (To be honest, I tried to read through the whole site but I’m still not clear what they do.) Globetouch has 10 offices and 6 data centers around the world. Their new identity has been designed by London- and Zagreb-based Bunch. There are a few more images at Bunch’s project page. The arms on letters ‘G’, ‘e’ and ‘c’ are custom cut at an angle of 23 degrees, inspired by the axial tilt of the Earth. Subtle arrow within the letter ‘G’ is inspired by the rotating motion of the Globe and it