New Logo and Identity for Gravis by That Thing

Established in 2008 (originally Gravis Capital Partners, GCP for short), Gravis is a privately owned investment manager in London, UK, specializing in investing in infrastructure assets that will be needed by the UK for many years like hospitals, schools, and student accommodation, which they use to offer four funds to its customers. Recently, the company introduced its new name and a new identity designed by London-based That Thing. We gave Gravis a brand with equally long term ambitions. A Galapagos tortoise for a logo – steady, resilient, and with one of the longest life expectancies on the planet. The brand is designed to help the business to grow up and stand out. To show the creativity of the business, but feel steady and dependable. Architecturally. the system also creates a m