New Logo and Identity for GuestHouse by & Smith

(Est. 2021) “GuestHouse is an independent hospitality group with a love of creating one-off, wonder-filled hotels in Britain’s best bits. There are three brothers behind GuestHouse – Tristan, James and Tom Guest. So, our name is part of the family as well as a nod to the warmth and unmistakably British character of the traditional guest house. GuestHouse hotels hold onto that nostalgic charm and add to it plenty of very-nice-to-have experiences to indulge in. It’s a best-of-both-worlds idea where luxury is without stuffiness and with plenty of fun and heart. We started with a grand Georgian townhouse called No.15 in Bath – a city with a never-ending buzz and a never-fading beauty. Gorgeous York followed, and then vibrant Brighton. Whatever comes next, it will be about the greatness o