New Logo and Identity for Halifax by Revolve

Located on the Eastern side of Canada and the capital of the province of Nova Scotia, Halifax is a modestly-sized and well-regarded location to live, work, and travel — home to 400,000 people across 200 urban, suburban, and rural communities. Officially known as the Halifax Regional Municipality (HRM) since 1996 when the cities of Halifax, Bedford, Dartmouth, and Lawrencetown merged into a single governmental entity. Now, after a consultation and review process with over 20,000 people, the public name representing HRM will be Halifax with a new brand promise to “Be Bold” and a new identity, all led by Bedford, Nova Scotia-based Revolve. A microsite with more information can be found here. The brand promise within the strategy reflects a very clear and common sentiment amo