New Logo and Identity for Heartful by For Good Design Lab

(Est. 2023) “Heartful is a new, short-term accommodation platform for conscious hosts and guests. In layman’s terms, people who give a s**t about other people and the planet. We believe the time has come to manage and equip short-term accommodation in ways that better reflect our human diversity and differing needs while respecting and enhancing the natural environment. We believe hosting should always be a force for good, aiming to enrich, showcase and support those in the communities in which we operate rather than take away from them. Fundamentally, we believe everyone should have the ability to get away in comfort and style, regardless of their individual background or circumstances. We’re striving for a tourism sector where everyone is truly welcome.” Logo. Wor