New Logo and Identity for Hochschule Bremen by Kleiner & Bold

Established in 1982, Hochschule Bremen (Bremen University of Applied Sciences in English and HSB for short) is the result of a merger of four universities in the city of Bremen in Germany. Offering Bachelor and Master degree courses in Business, Architecture, Civil and Environmental Engineering, Social Sciences and Media Studies, Electrical Engineering, and Electrical Engineering, HSB attracts a small crowd of 8,000 students and 500 faculty and staff. In June HSB introduced a new identity designed by Berlin-based Kleiner & Bold. Perspective, reliable, inspiring and cosmopolitan — these are the emotional values, which are expressed primarily through tonality and visualization. The new design will be shaped by it, if the HSB in the future is bringing a new mark: from the simple sha