New Logo and Identity for HoldOn by Derek&Eric

(Est. 2022) “HoldOn was born from the idea that there must be a better way to go about our daily chores. Trash bags and storage bags are irreplaceable staples, but do they need to be 100% plastic? 100% no. That’s why we created HoldOn: plant-based, nontoxic, home compostable bags that are just as strong and durable as traditional plastic bags, so you don’t have to sacrifice convenience to care for the planet.” Logo. Logo with tagline. Tagline inside the “O”. Typography and icon set. Trash bags. Trash and storage bags. Storage bags. Shipping box and bag in action. Advertising. Advertising and hoodie. Beach clean-up.