New Logo and Identity for HumanForest by South

Launched in 2020, HumanForest is London, UK’s first free, shared, electric bike scheme. Starting with a trial of 200 e-bikes — that, for the initial trial period, must be picked up in and brought back to London’s Islington district — and with 1,000 additional e-bikes expected to roll out across the rest of the city, riders can use the e-bike for 20 minutes at no cost and can then either park it or keeping riding for £0.12p per minute. HumanForest’s e-bikes are zero-emission, powered by renewable energy, and require no docking stations — swappable battery packs are charged remotely and replaced as needed by the HumanForest team, whose service vehicles are also electric and zero-emission. The company’s name alludes to trees’ ability to remove C