New Logo and Identity for Illegal Pete's by Wunder Werkz

(Est. 1995) “Illegal Pete’s is a Colorado-based group of quick-service, fast-casual ‘Mission Style’ burrito restaurants that takes inspiration from burritos popularized in San Francisco in the 1960s and 1970s. The first Illegal Pete’s location was opened up by Pete Turner on August 15, 1995, on The Hill in Boulder; Turner said that starting the business nearly killed him. Since then, the business has grown to include seven locations in Denver, two in Boulder, one in Fort Collins, and two in Arizona, one in Tucson and one in Tempe.” (Wikipedia) Samples of OLD identity. Logo. Alternate logos and imagery. Custom typeface. Iconography. Guidelines. Website. Promos. Beer cans. Slayer-inspired sweatshirt. The goods.