New Logo and Identity for Impulstar by Futurebrand

Established in 2011, Impulstar is a football (of the soccer kind) tournament in France specifically for 14-to-16-year-olds playing five-a-side. The tournament consists of a qualification phase that starts with teams competing in each of their departments and qualifying teams then play in the final round in Paris’ Stade Pierre de Coubertin. Impulstar was started by Bernard Messi, who was previously in the music industry before becoming a pioneer of street football tournaments; and by Meissa N’diaye, one of the top sports agents in world. These two backgrounds drive a lot of what Impulstar is about: creating an entertainment brand that attracts a passionate crowd with plenty of opportunities for sponsorships, celebrity appearances, and music performances; and providing a platform