New Logo and Identity for Indiatimes by Animal

Launched in 1998, Indiatimes is one of the most popular news and media websites in India, covering politics, sports, music, health, Bollywood, business, entertainment, automobiles, and technology, or, in their words, “smart, intelligent and quirky content from around the world”. Indiatimes is one of many brands under the Times Internet umbrella, the largest Indian internet network and the digital venture of Times of India, India’s largest media and entertainment group. Late last year, Indiatimes introduced a new logo and identity designed by New Delhi-based Animal. The brand came to us with a simple proposition – “Let’s be relevant. Also, let’s be cool.” Our way forward became obvious – to set up a platform without the frills and fluff