New Logo and Identity for Irkutsk by INSTID

Established in 1652, Irkutsk is a Russian city in southeastern Siberia, on the bank of Baikal, the world’s largest freshwater lake. Home to a population of approximately 620,000 people, its varied terrain, in a seismically active zone, provides wildly different temperatures, from -22°F to 80°F. A little more interpretation of the city is provided in the opening quote. Recently approved by the Economy Committee of Irkutsk City Government, Irkutsk will soon be implementing a new identity designed by London, UK-based INSTID. Centuries ago, local merchants discovered Alaska and hauled icebergs from Alaska to California; Irkutsk was the capital of a massive province spanning from the Urals to Alaska and even governed Hawaii. In the 20th century, Irkutsk was a centre for space and airplane