New Logo and Identity for Jiffy by Shuka

Established in 2020 and launched in April of 2021, Jiffy is an on-demand grocery delivery service available in London, UK. Offering delivery within 15 minutes, the company was co-founded by Vladimir Kholiaznikov and Artur Shamalov, who previously had experience in “q-Commerce” (quick commerce) through other food ventures in Russia. Operating from multiple “dark” stores — warehouses that can either be used to facilitate a “click-and-collect” service or as an order fulfillment platform for online sales — across London allows the company to meet its quick delivery and offer a wide inventory. As one differentiator among other rapid-delivery grocers in the UK, it began offering its own private label brand of fresh produce and plans to expand that brand to oth