New Logo and Identity for Jimmy John's by ChangeUp

Established in 1983, Jimmy John’s is a fast food restaurant with over 2,800 stores in the United States — 98% of them franchise owned. Founded by Jimmy John Liautaud with a single location in Charleston, IL, when he was 19 years old with a loan from his father, the chain first grew to ten locations by 1994, then 160 by 2002, and then it went big. Fast. Just as fast as how they prepare sandwiches, which is really astoundingly fast. One of the secrets to their speed is how simple their sandwich-making approach is: they have 7 meats, 3 breads (baked fresh every day), and 1 cheese to offer 25 different sandwich options. My sandwich of choice, forever and ever: #12. Their delivery time is also epically fast as they keep areas short and tight and hire some intense bicycle drivers. This mon