New Logo and Identity for Karhoo by SomeOne

Established in 2014 but launched this month in London, Karhoo is a cab comparison app that works with established operators of licensed black cabs, minicabs, and executive cars to provide users with options of what’s the best car to order, based on price, proximity, and vehicle style. The kicker: Uber is not allowed. So far, Karhoo has signed up a network totaling 400,000 local taxis, minicabs, and executive cars in London, where it is first launching, and in Los Angeles, New York, and Singapore, where it aims to expand by 2017. The identity for Karhoo has been designed by London-based SomeOne. The brief to was to build a brand that supports Karhoo’s mission to use positive disruption to help established operators of licensed black cabs, minicabs and executive cars level the pl