New Logo and Identity for KatKin by CENTER

Established in 2019, KatKin is Europe’s first fresh-cooked cat food and health company. Co-founded by cat owners and siblings Nikki and Brett O’Farrell, KatKin is positioned as a rebel brand against the big brand cat food industry that barely provides the nutrients needed and while fresh dog food businesses have proliferated, few are filling that void for cats. Guided by science, KatKin’s market-first fresh food “replicates what cats evolved to eat in the wild: a high quality protein, high moisture and grain-free diet such as that found in fresh meat”. Working with a Board Certified Veterinary Nutritionist, each recipe uses 100% human-grade meat, steam cooked, and frozen fresh with 0% fillers, grains or preservatives. The website provides a proprietary algorithm to let cat owne