New Logo and Identity for Kodak by Work-Order

Established in 1888, Kodak is a technology company focused on imaging. Long associated with consumer cameras, film, and waiting days before you could see your crummy vacation pictures, Kodak has been more relevant at the professional and business level with print systems and other enterprise solutions. Officially, it now offers “hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets.” Getting back into the consumer market, Kodak recently released the Ektra, a photography-first smartphone, and at CES this year announced the return of the Super 8 camera and film. To gradually coincide with this return as a more general consumer brand,