New Logo and Identity for LA Phil by TBWA\Chiat\Day LA

Established in 1919, the Los Angeles Philharmonic (LA Phil) is an orchestra based in Los Angeles, CA, widely recognized as one of the most contemporary, ground-breaking, and innovative in the world. Led by Music and Artistic Director Gustavo Dudamel, it performs more than 250 concerts at its two iconic venues: the Walt Disney Concert Hall (designed by Frank Gehry) for Winter performances and the Hollywood Bowl for Summer. Recently, LA Phil introduced a new identity designed by TBWA\Chiat\Day LA. In order to look forward–while remaining true to a rich legacy–we took the shapes of the two primary venues associated with the LA Phil, the Walt Disney Concert Hall and the Hollywood Bowl and incorporated their features into the anatomy of the logotype. While this was an effort to disc