New Logo and Identity for Logitech by DesignStudio

Established in 1981, Logitech is, in their words, “a world leader in products that connect people to the digital experiences they care about” but boiled down to human-speak they simply make pretty good computer peripheral devices like mice and keyboards with typically good-behaving software. Logitech is based in Lausanne, Switzerland, with headquarters in Newark, CA, as well, and employs over 7,000 people. Today, through a tiny sliver at the top of their home page, Logitech introduced a new identity designed by London-based DesignStudio. Although I’m on vacation and was planning on covering this story on Monday of next week, I had to come online — see xkcd’s “Duty Calls” comic — to set at least one thing straight: Logitech is NOT changing its