New Logo and Identity for Meatable by Koto

Established in 2018 and headquartered in Delft, South Holland, Meatable is a company pioneering a way to make real meat — beef and pork — without the need to harm animals or the planet. By taking cells from unharmed cows ands pigs and science-ing it, Meatable replicates the natural process of fat and muscle growth, mixing together muscle and fat cells in proportions that turn out like traditional cuts of meat in a matter of weeks (whereas raising a cow until it’s large enough for slaughter takes around three years). The company is on track to present a first prototype of their product before the end of this year and is aiming to have the product in stores by 2025. In the meantime, they have introduced a new identity designed by the London, UK, office of Koto. Central to the strategy is a b