New Logo and Identity for Meati by Koto

Established in 2017, Meati Foods is a producer of alternative whole-food proteins made from nutrient-rich mushroom root. Based in Boulder, CO, the company just opened a 100,000-square-foot facility that leverages similar practices used to make beer and cheese; its production is free of pesticides, growth hormones, antibiotics, or… animals; and it has the capacity to produce more than 45 million pounds annually. Last year, the company launched its first retail product, Eat Meati, available in Meati Classic Cutlet, Meati Crispy Cutlet, and Meati Classic Steak variations. The first two are made to resemble chicken (and were named one of TIME’s Best Inventions of 2022) and the other to steak — this is thanks to the versatility of the mushroom root, which is very similar to muscle tissue,