New Logo and Identity for MIDI by Pentagram

(Est. 1981) “MIDI (Musical Instrument Digital Interface) is a technical standard that describes a communications protocol, digital interface, and electrical connectors that connect a wide variety of electronic musical instruments, computers, and related audio devices for playing, editing and recording music. The specification originates in a paper titled Universal Synthesizer Interface, published by Dave Smith and Chet Wood, then of Sequential Circuits, at the October 1981 Audio Engineering Society conference in New York City. Prior to the development of MIDI, electronic musical instruments from different manufacturers could generally not communicate with each other. This meant that a musician could not, for example, plug a Roland keyboard into a Yamaha synthesizer module. With MIDI,