New Logo and Identity for Monkey Baa Theatre Company by Universal Favourite
Founded in 1997, Monkey Baa is an Australian theater company that puts on imaginative stage productions and creative experiences for young audiences. Operating out of the ARA Darling Quarter Theatre in Sydney, they tour nationally and internationally, sharing stories inspired by Australia’s history and folklore with the goal of empowering young people to navigate and shape their lives through inspirational theater and creative experiences. Marking their 25th year in business, Monkey Baa launched a new logo and identity by Sydney based Universal Favorite. Many Monkey Baa shows take inspiration from familiar Australian children’s literature and characters, so we began by immersing ourselves in the classics. Considering how these stories can spark imagination, nourish minds in all young peopl