New Logo and Identity for Morphy Richards by Otherway

Established in 1936, Morphy Richards is a brand of home and kitchen appliances available in the UK. Founded by Donal Morphy, an electrical engineer, and Charles Richards, a consummate salesman, the pair began their business by making electric fireplaces, then electric irons, then hit it big with hairdryers in the 1950s, claiming to having owned 90% of that market. Today, the company — a part of GlenDimplex, an Irish consumer electrical goods firm — offers a wide selection of products from kettles, toasters, and coffeemakers to cooking appliances to vacuum cleaners to irons. Recently, Morphy Richards introduced a new identity designed by London, UK-based Otherway. Historically the Morphy Richards brand has lent on its British credentials however as the brand seeks wider global growth and mo