New Logo and Identity for Movistar by Lambie-Nairn

Established in 1995, Movistar is a telecommunications company owned by Telefónica, one of the largest telephone operators and mobile network providers in the world. Movistar is Telefónica’s Spanish-speaking market brand operating in 14 countries, including Spain where it is the largest mobile phone operator with more than 20 million customers and where it also offers landline, broadband, and pay television services. Recently Movistar introduced a refreshed identity designed by Lambie-Nairn. A reminder of how this logo started back in 2004. Lambie-Nairn has refreshed the Movistar brand and its visual identity to adapt it to the new digital arena, as well as to match the size and scale of other great global, iconic brands.According to Telefónica, Lambie-Nairn designed the new brand ide