New Logo and Identity for MUNCH by North

Established in 1963, MUNCH is an art museum in Oslo, Norway, dedicated to the life and works of Norwegian artist Edvard Munch. Four years prior to his death in 1994, Munch bequeathed all his own works in his possession — more than 28,000 artworks, as well as texts, letters, photographs, equipment and other personal artifacts — to the City of Oslo, which established the museum in Tøyen, a residential neighborhood in the city. From the outset, the popularity of Munch outgrew the capacity of the physical space and in 2008 the city decided to create a new building with a competition won by Madrid, Spain-based Estudio Herreros. Set to open later this year on Oslo’s waterfront, MUNCH will be one of the world’s largest museums dedicated to one artist with 11 exhibition hal