New Logo and Identity for Mystic Seaport Museum by Carbone Smolan Agency

Established in 1929, Mystic Seaport Museum (previously Mystic Seaport only) is the largest maritime museum in the U.S., located in Mystic, Connecticut. The Museum’s grounds cover 19 acres along the Mystic River and include a recreated New England coastal village, a working shipyard, and exhibit halls and storage facilities that house more than two million artifacts that include over 500 historic vessels, hosting approximately 284,000 visitors annually. Yesterday Mystic Seaport Museum introduced a new identity designed by New York, NY-based Carbone Smolan Agency. The new identity and visual system sets the Museum apart from other local Connecticut attractions and broadcasts to visitors the value and importance of its exhibitions and collections. Using a combination of maritime and his