New Logo and Identity for Native Foods by TOKY

Established in 1994, Native Foods is a fast-casual all-vegan, plant-based restaurant chain in the United States. Founded by chef Tanya Petrovna — who left the business in 2012 — with a single location in Palm Springs, CA, the restaurant grew to have more than 20 locations at some point, now 12, across the country in Illinois, Colorado, California, and Washington. All of its menu items are made-from-scratch with environmentally sustainable, non-GMO ingredients sourced from local producers whenever possible. Looking to open new locations, Native Foods has introduced a new identity designed by St. Louis, MO-based TOKY. To continue to grow in an increasingly crowded market, Native Foods needed a brand that would energize loyal fans while differentiating the chain from its salad and grain bowl