Follow-up: New Logo and Identity for Tyson Foods by Brand Union

After being Noted last Wednesday, Brand Union, responsible for the identity, was quick to let us know that some application images were on their way and here they are today. As a quick recap: Established in 1935, Tyson Foods is a food company responsible for major consumer brands like the eponymous Tyson, Hillshire Farm, and Sara Lee, among others, covering pretty much every manufactured food need. The logo was presented last week without any design credit or further explanation and now we have a proper follow-up. The legacy of this company is one of food, family and a pioneering spirit.We have always worked hard today while dreaming about what could be. From John Tyson’s decision to move his family to Arkansas and start something–to the company’s game-changing new purpos