New Logo and Packaging for PR Bar by Traina

(Est. 1992) “PR Bar was founded in 1992 with a mission to produce products that would propel endurance athletes to personal records. With the accomplishment of Olympic medals, world-class athletes breaking personal records, ambassadors setting world records and fueling weekend warriors to new heights we have proven to meet and exceed our mission time and time again. In 2016, PR Bar re-launched with a re-inspired enthusiasm to create nutritional products that deliver sustained energy and endurance for all active lifestyles. Founded by a father and son duo, they recognized the need to create a great tasting, but nutritional bar that offers athletes and health enthusiasts the fuel needed for peak performance in everyday life.” Logo. Identity elements. Packaging, before and after.