New Logo and Identity for NCVO by MultiAdaptor

Established in 1919, NCVO (National Council for Voluntary Organisations) “champions the voluntary sector and volunteering” in England, by connecting, representing, and supporting voluntary organizations, from the smallest community groups to the largest charities. Basically they are a charity for charities. NCVO connects its 11,000 member organizations with people, partners, and resources; it represents represent them to government; and identifies the best knowledge and expertise in the sector. In April, NCVO introduced a new identity designed by London-based MultiAdaptor. Our research surfaced a key insight, which highlighted that NCVO tended to be perceived as passive rather than active within the sector. Our idea was to transform them into a proactive voice within both the v