New Logo and Identity for Nimble by Christopher Doyle & Co.

Launched earlier this year, Nimble is an Australian-owned and operated company that designs, manufactures, and sells high quality and affordable women’s active and workout wear online and through pop-up shops. Its identity has been designed by Camperdown, NSW-based Christopher Doyle & Co. (formerly of Interbrand Australia). We created a visual identity based around a simple grid system and customised mono typeface that allows for constant variation and movement. This system varies across applications including apparel, tags and labelling, stationery and digital executions, resulting in a (literally) nimble identity.Christopher Doyle & Co. Logo detail. Logo variations. Logo interacting with models. Logo on apparel. With a name like Nimble and a female-only product it would hav