New Logo and Identity for Justworks by Order

Established in 2012 (originally as Clockwork), Justworks is a human resources technology company that provides a platform that helps employers manage payroll, benefits, employee information, and employment-related compliance with the goal of making it easier to start, run, and grow a business and providing small- and medium-sized businesses access to big-company benefits. This month, Justworks introduced a new identity designed by Brooklyn, NY-based Order. Order developed and type-driven identity system centered around a custom typeface designed in collaboration with Colophon Foundry.As Justworks customers ourselves, we have seen firsthand their obsession with customer service and support. That simple idea — support — was the starting point for the updated wordmark and visual system.Order