New Logo and Identity for Nordstrom Rack by Jones Knowles Ritchie

First opened in 1973, Nordstrom Rack is the off-price division of Nordstrom, Inc., offering apparel, accessories, and shoes up to 70 percent off regular prices from brands that customers would find at the more expensive luxury department store chain Nordstrom — 90% of the top brands at Nordstrom are sold at Nordstrom Rack while also offering a differentiated product assortment. The first Nordstrom Rack opened as a clearance center in the basement of the downtown Seattle store and the first stand-alone store opened in 1983 in Clackamas, OR. It now operates nearly 250 stores around the United States. With eight new stores opening this spring and to “further differentiate [it] in a competitive and loud off-price retail market, attract new customers and better connect with existing customers”,