New Logo and Identity for Northeastern University by Upstatement

Established in 1898, Northeastern University is a private research university in Boston, MA, offering undergraduate and graduate programs across more than 50 departments to approximately 18,000 undergraduate students and 8,000 graduate students. It offers a robust experiential learning program, or “co-op”, through more than 3,100 businesses and organizations across the world that offer its students the opportunity to work and learn in real-world scenarios. Recently, Northeastern University introduced a new identity designed by Boston-based Upstatement. Rather than create something entirely from scratch, we started by hitting the books — scouring the library and Northeastern archives for the graphic roots of the school. We discovered some unique and compelling elements to