New Logo and Identity for Oklahoma Christian University by Switch

Established in 1950, Oklahoma Christian University (OC) is a private Christian university in Oklahoma City, OK, offering undergraduate and graduate programs to approximately 2,000 students. The university counts with 94 full-time faculty and, along with students, they participate in mission opportunities around the world. Their athletics teams, the Eagles, compete in NCAA Division II. With the start of the 2019 – 20 academic year, OC introduced a new identity designed by local firm Switch. Samples of old identity. The primary finding during our interview/discovery phase was that OC wasn’t many of the stereotypical things you associate with college life. There is no Greek system, football team, or expected university architecture.In search of where OC pride came from, we had to