New Logo and Identity for Öland by Wilson Creative

Located off of Sweden’s Southeast coast, Öland is the country’s second largest island, measuring 137 kilometers (85 miles) North to South and just 16 kilometers (10 miles) at its widest point. Connected to the mainland through a 6 kilometer-long bridge (3.7 miles), the island is a popular Summer holiday destination and has been the getaway of choice for over 100 years by the Swedish royals. With a population of around 25,000, the island is big enough to have a number of separate towns and villages with Borgholm as its main town from which to visit the attractions, whether it’s the 17th-century Borgholm Castle or the agricultural landscape of southern Öland, which was appointed a UNESCO World Heritage Site in 2000. Another key trait of the island is its ground, made of shallow, expose