New Logo and Identity for Ollie by Strand Studio

Established in 2016, Ollie is an online subscription service of premium food for dogs, delivering freshly-made meals using real, human-grade ingredients. Co-founded by Randy Jimenez, Alex Douzet, and Gabby Slome (Ollie), the company has assembled a team of trained nutritionists, tech specialists, and manufacturers to produce the vet-certified meals customized to each dog’s age, weight, breed, activity, and any allergies based on an initial questionnaire by the dog’s owner. Using a combination of real foods and healthy supplements, meals are cooked at low temperatures in small batches at their facility in New Jersey and delivered in hand-packed, individual trays sealed with specially-modified atmospheric packaging. Last week, Ollie introduced a new identity designed by New York,