New Logo and Identity for Open Water done In-house with F&B Happy

Launched in 2014 (originally as “Green Sheep” before being renamed in 2016), Open Water is a brand of ultra-purified still and sparkling waters, packed in 100% recyclable aluminum bottles and cans — one of the first to pioneer the canned water category. Co-founded by Jess Page and Nicole Doucet, the duo began working on the product while undergrads at the University of Miami and pursued the business straight out of college as a direct response to the increasing dangers of plastic water bottles and ocean pollution. Available in mayor retailers like Whole Foods, Fred Meyer, and City Market, Open Water has taken a less traditional approach to entering the market through key partnerships that have led to being the official water company for The Oscars, Chipotle, and the new Intuit Dome NBA are