New Logo and Identity for ORA by The Working Assembly

Opened in early 2020, ORA is an acupuncture and wellness space in New York, NY, that brings “the traditional techniques of ancient Chinese medicine into a convenient and modern experience”. The idea for ORA, positioned as a high-end luxury service and experience, was conceived by Kimberly Ross — who, before this, had established, as a teen, an online network of baby sitters with Type 1 diabetes (she was diagnosed at age 11) to work with kids with Type 1 diabetes and was later acquired by Beyond Type 1 — during her time at Harvard Business School to earn an MBA in combination with experiencing first-hand positive benefits from acupuncture. With a retail location designed by Rockwell Group, ORA introduced a new identity designed by New York-based The Working Assembly.